Taking consistent action to make it easy for people to subscribe is the key to getting more subscribers to opt-in to your email list and at the same time lets you achieve the targeted exposure you want. In the following article we shall be looking into three unique tips to help you add more opt-in subscribers to your list.
There is a tendency to make things complicated. Nowadays if you want to stand out of the crowd, you need to get away from all the noise. Your approach should be uncomplicated, whether its the welcome email you send your new subscribers or the opt-in form you use. Websites in today’s times have become too cluttered and crowded, which is why the opt-in form is either getting lost or isn’t appealing just because it looks like every other flashy one on other sites. Use a lot of white space in your site’s design and also in the emails that you send out because you not only need to grab new subscribers but also make sure that they stick around once they opt-in.
Always Split Test: There are no two thoughts on this; one the basic rules of getting better results from your efforts to gain more subscribers is to split test.
Simply create two subscription forms and test them to find out which one converts the best. While you might want to trust your intuition and go with what you think is right, if you want consistent results, it is better if you don’t. To make sure that you subscriber numbers are increasing, watch your stats to see what they say and take the needed calculated steps. How do you properly handle this process?
An effective way to track your traffic and conversions is to use Google Analytics; this is one of the most widely used tools used by Internet marketers to know how well their efforts are paying off. You can use a service like Aweber that has a tracking system built in so that you don’t have to anything extra. Capitalize On Your Email Signature: An easy way to get people to sign-up for your newsletter is through your email signature. When you send emails back and forth with someone, then that person probably already knows you or is getting to know you.
Give them Security: If you can offer people a feeling of security, it is an effective and fairly easy way to get them to opt-in to your email list. The large amount of spam going around makes people reluctant to give out their email contact information. If you add a line or tow under your opt-in form that tells people you will not spam them you will be able to boost your conversions. Be sure to let your potential subscribers know that you and that their information is safe with you and you will not be sell that information to anyone. This allows your prospects to feel more comfortable and that subscribing to your list won’t create problems.
To get the contact information from your potential subscribers if you are using paid sources to drive traffic to your site, you should use a landing page. You don’t want to send people to your homepage is there is money at stake. Your visitors shouldn’t have to search around and need to be able to connect the ad with the headline on the landing page. Make sure the call to action on your landing page is obvious, if you have to use a short copy that details out the benefits of joining your list. There you have it! Easy to use tips that will help you grow your email list and increase your subscriber count.